” REBRAND ” . . 

13C

Rebrand

Here are some of the elements we created for the rebrand of Channel 13C, sister cable channel to network channel 13 in Chile. The directives included the use of stop-motion animation which has continued to be part of the look of the channel since its inception over a dozen years ago. The other requirement was to organize the channel’s prominent thematic categories. 

We created differentiation between the category blocks including culture, news, travel, etc. through color. Now there is a common stylistic theme that runs throughout the channel, and the topic categories are immediately recognized at a glance by color. The elements are a mix of stop-motion and CG.

Styleframes

Process

Credits

Client

Canal 13C

Creative Director

Matías Rivera

Mananging Director/Executive Producer

Francisco Chaigneau

CG Lead

Leonardo Alisievicz

Paper & Cardboard Artist

Luis Valdes

Designers

Claudio Araos
Sebastián Pinto

Music

Gonzalez Guerrero

Stop Motion Artists

Nicolás Carrasco
Nani Gutierrez

3D & 2D Artists

Juan Pablo Ríos
Nicolás Carrasco
Cristian Meza
David Vera
Vincent Iweins
Angel De Franganillo
David Fenner
Pablo Sepúlveda